Every outgoing message is charged per message from a dedicated Messenger credit balance. Incoming customer messages are always free — you only pay when you reply.
Three types of outgoing messages, one billing rule: each is charged per message when accepted for delivery.
Plain text replies sent by your agents from the portal or through the API, including link previews.
💰 Charged per messageImages, documents and other attachments sent to the customer from the portal or the API.
💰 Charged per messageReplies sent automatically by your keyword rules and welcome messages — billed the same as an agent reply.
💰 Charged per messageFour rules govern your Messenger spend — no surprises, no session windows, no hidden fees.
Charges are deducted from your Messenger credit balance, which is completely separate from your SMS and WhatsApp balances.
Messages are only charged once accepted for delivery. A message rejected at submission is not charged.
Sending is blocked when your Messenger balance is insufficient — simply top up to resume.
Every top-up is logged in your reload history, and every charge appears in your outbound reports — completely auditable.
Messenger channel rates are applied to your account when the channel is activated. Contact us for your rates and to top up your Messenger credit balance.
Contact Sales / Activate Messenger →